Field notes
How buyers actually decide in 2026 — communities, search, and AI answers — written by people measuring it daily. Plus a running log of us ranking ourselves with our own product.
Featured
We're ranking ourselves with our own product — in public
From a standing start, we're using the exact product we sell to make this brand visible — and publishing the curve as it happens.
· 3 min read
- Your buyers don't search the way you think they do
Why the buying decision moved to Reddit threads and AI answers — and what that does to a marketing playbook built for ten blue links.
· 3 min read
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