How we make money, in plain English.
Last updated when this page publishes.
What Rynn does
Rynn is a brand-visibility platform. Customers pay us to help their brand show up where buyers decide: in editorial coverage on established publications, in community conversations, and — measurably — in search results and AI-generated answers.
The part most vendors mumble: placements are paid
When a Rynncustomer’s brand is featured in editorial coverage arranged through our platform, that is a paid relationship, and it is disclosed— both in the article itself (a clear notice at the top, above the byline) and site-wide on the publication. This follows the FTC’s Endorsement Guides (16 CFR Part 255), which require that paid placement appearing in editorial context be disclosed clearly and conspicuously. We do this without exception.
Being a featured brand means:
- The brand is included in coverage of a topic and presented fairly.
- The brand may have been suggested for coverage because of the paid relationship.
Being a featured brand does not mean:
- The brand can dictate where it ranks in a comparison.
- The brand can suppress mention of competitors.
- The brand can edit or veto editorial content.
We decline customers who ask us to hide paid relationships. That’s not flexible.
Our editorial standards
- Comparison articles always cover both paying and non-paying brands. We never publish a comparison containing only paying brands.
- Claims about products are sourced from public documentation, hands-on evaluation, or cited third-party reviews.
- Superlatives (“the best,” “#1”) appear only with stated, measurable criteria.
- Paid-featuring coverage is held to a minority of any publication’s output, so every publication remains a genuine editorial product first.
- Corrections are timestamped, and an editorial contact is published on every site we work with.
AI assistance, disclosed
Content produced through Rynnuses a hybrid process: AI-assisted drafting, in the featured brand’s calibrated voice, followed by human editorial review before anything publishes. Nothing publishes without a human editor signing off.
On the social side
Rynnnever posts from a customer’s social account, and never automates one. Self-serve customers post their own replies, by hand, from their own browsers. Replies drafted with Rynn are the customer speaking as themselves — a brand participating openly in a conversation about its own category.
Questions, corrections, concerns
hello@rynnhq.com — editorial concerns and correction requests answered within 5 business days; legal notices escalated within 48 hours.